Sacred Skincare

For the past three years and change, I’ve been the Marketing Manager at Holistic + Med Spa, Sacred Skincare. What started out as an internship, turned into a passion project in which I took on the company as if it were my own—becoming personally invested and dedicated to the growth and success of the company. I directed and redesigned everything from the branding and messaging to the website, marketing strategies, and the client experience inside the spa. You could say Sacred is my baby.

Here are some projects that I’ve directed and created at Sacred over the years.

Sacred Skincare

Case Study 1: COVID-19

The Challenge: As you already know, when COVID-19 hit, most companies experienced incredible hardship and some were forced to shut down for good. As a service-based company, we relied on clients to come into the spa for treatments in order to keep our doors open for business and keep the brand alive. So the challenge presented itself: how do we continue to have a connection with our audience, turn a profit, and keep the brand relevant through a stay-at-home order?

The Solution: Sacred Skincare goes digital!

  • We pivoted to digital to keep up with the “new normal” of staying at home. In doing so, we implemented a few things…

    1. E-commerce: I single handedly built our e-commerce store so that our clients can shop the products that they know and love. We even put together an at-home facial kit, complete with an instructions card and a how-to video from the founder, Stephanie. Our clients LOVED this.

    2. Created an online community: We rolled out a 21 Day Skincare Challenge through email and Instagram. We enlisted our community to subscribe to our email list, whereafter they would receive a daily email containing valuable skincare education + tips, along with a challenge (also related to skincare and/or wellness). Participants were encouraged to share pictures/videos of themselves doing the challenge on Instagram with the hashtag #sacredskinchallenge — and if they did at least 5 times they won a Sacred Skincare gift card.

      Not only were we aiming to grow our social media presence and email subscriber list (which, we did!), but we also wanted to gain the trust of our community for being a reputable online source of education and tips on all things skincare + wellness. This ended up being a *huge* success for both goals!

    3. Newsletter + Blog: Once the Skincare Challenge was complete, we wanted to keep the momentum going. So we introduced our skincare + wellness newsletter, Self-Care Sunday, and our blog. Since its introduction, we’ve partnered up with 5 different wellness brands and influencers to do newsletter and blog “take-overs.” These partnerships were incredibly successful in increasing brand exposure on social media (through co-brand promotion) and boostingour email list.

  • -Built e-commerce store.

    -Strategized and designed all promotional content.

    -Designed every email for the challenge.

    -Managed engagement on IG, reported KPI’s to owner.

    -Curated and wrote every newsletter and blog post.

    -Handled all influencer and partner outreach.

    -Wrote all creative briefs and proposals.

Case Study 2: Story Telling Marketing

The Challenge: We were stuck in a pattern of solely putting out promotional marketing, and it felt like we weren’t connecting with our audience or breaking the mold from our competitors.

The Solution: Enter—story telling marketing.

  • Instead of constantly hyping up the brand in our marketing, we decided to start putting the customer first by telling relatable client stories and giving examples of how we can help them. The objective here was to create more of a relatable, personal, and emotional connection with our audience — rather than just a transactional one. And thus, our “Acne Client Stories” series was born!

    This project is still in development, but here’s the gist… We took on 2 people with severe acne to document their skin journey over a 3 month period. During those 3 months, the following would occur:

    1. This process would start out with an intensive consultation with one of our estheticians to learn all about their unique skin state / skin goals as well as their physical and mental wellness (after all, they’re all connected). We wanted to take advantage of the fact that Sacred has a team of holistically trained estheticians, and that we could put a lot more personalization and mind + body wellness into the skin treatment process.

    2. A series of complimentary, personalized, acne-focused services.

    3. A unique at-home skincare regimen planned out for them that included our products at no cost.

    4. Periodical 1-on-1 phone calls with our team for updates on their skin + wellness, plus skincare coaching. Here they would also tell us what foods they have been enjoying, how they are managing they’re day-to-day stress, etc.

    In return, we would take before and after shots, progress shots at every appointment, and they would also send us lifestyle selfies along the way of how they’re doing / their routine with progress notes.

    With all this content, we would tell a unique and personal story of what it’s like to be a client of ours. Plus showcase a real skin glow up!

    Once this series is released, we would begin to roll out an official “Acne Program” with this being the demonstration of the process.

  • -Developed the idea of “Client Stories” and the Acne Program as a whole.

    -Designed all promotional material for launch.

    -Designed, published, and monitored paid ads for model calls.

    -Wrote creative brief and model contracts.

    -Point person for all model applicants, communication, and photo shoot scheduling.

    -Project management (making sure we stay on schedule and that models are following through on their agreed upon obligations).

CLICK HERE TO LEARN MORE!

Case Study 3: Co-branding

The Challenge: We weren’t taking advantage of co-braning and partnership opportunities with other local businesses and the various benefits that would come from them.

The Solution: Partner up with 3 other local businesses to produce a Valentine’s self-care staycation giveaway.

  • Whether you’re single or in a relationship, everyone loves to spread the love around Valentine’s Day. So we partnered up with Ten Over Ten, PRESS Massage, and The Frederick Hotel to host the ultimate self-care giveaway. After all, isn’t self-care and getting pampered the greatest form of love? Well… we think so anyways.

    The objective here was not only to share and grow one another’s market audience and brand awareness on Instagram, but to also create a sense of credibility between businesses. Meaning—if you have 3 well-known, successful businesses willing to cross-promote with you, then you must be doing something right!

    The giveaway winner would win 2 complimentary facials at Sacred, 2 massages at PRESS, 2 manicure + pedicures at Ten Over Ten, and a 1 night stay at the Frederick Hotel. I know — we were pretty jealous of the winner too.

    In the end, we gained 1,000 clicks and 25,583 views on paid ads, 1,500 new email subscribers, 200 new followers on Instagram, and a long-term partnership with PRESS Massage and Ten Over Ten. It was a real win, win, win!

  • -Wrote the creative brief.

    -Scouted for local like-minded businesses that would pair well with our brand.

    -Handled all brand outreach and proposals.

    -Designed all promotional social media and email content.

    -Designed and published multiple paid ads.